CONSULTING SERVICES
Experience that moves from the cellar to the line.
Alcohol sales. Alcohol production. Consumer packaging. Beverage curation. Operations management.
FIVE AREAS
Alcohol sales, alcohol production, consumer packaging, beverage curation and operations management.
I work in wine and spirits from the harvest floor to the packaging line to the tasting room. Consulting can focus on any one of these areas, or where they intersect inside a production business.
HIGHEST CAPACITY
01 / ALCOHOL SALES
Tasting rooms, online shops and sales campaigns
I cut my teeth in the high pressure sales scene of Napa Valley, from tasting rooms to online wine shops to organized sales campaigns. That led to marketing work, including a million dollar marketing budget. I can help you build and run the sales side of a wine or spirits business.
- Tasting room experience and direct outreach
- Building an online wine shop
- Planning and organizing sales campaigns
- Digital marketing, social media campaigns and CRM
Who it is for Wineries, spirits brands and tasting rooms that want a stronger sales and marketing side.
02 / ALCOHOL PRODUCTION
Operations, scale-up and plant moves
I have run day-to-day operations at a spirits facility capable of producing over a million gallons annually, built the SOPs and training behind its growth, and helped move an entire production plant across the country. I can help you run, scale or relocate production.
- Day-to-day production operations and scale-up
- SOPs, training and building production teams
- Production plant relocation and project management
- Facility and line start-up
Who it is for Alcohol producers and production partners planning growth, a new site or a plant move.
03 / CONSUMER PACKAGING
High speed bottling and canning lines
Consumer packaging, the consumer packaged goods side of alcohol, is where product meets the shelf. My experience includes operating and managing high speed bottling and canning lines, and working with bottling lines from OMS and GAI and CDA machines. I have worked across formats from 200mL bottles to 7,000-gallon IsoTankers.
- High speed bottling and canning line operation and management
- Line commissioning
- Line maintenance
- Moving and relocating lines
Who it is for Alcohol producers and consumer packaged goods teams that bottle or can, and need lines running or moved.
04 / BEVERAGE AND WINE AND SPIRITS CURATION
Beverage, wine and spirits curation
I bring 11 years of experience in wine and spirits, from tasting rooms and online wine shops to sales campaigns. At Eton Market, I built out the wine program and curated a selection of more than 1,200 different wines.
Qualifications
- 11 years of experience in wine and spirits
- WSET Level 3 Award in Wines and Spirits, wine and spirits qualification
- Certified Spirits Specialist, spirits qualification
- Built out the wine program and curated a selection of over 1,200 different wines at Eton Market
How I can help
- Building or refreshing a wine program
- Curating a beverage, wine or spirits selection
- Building a selection for a retail store, restaurant or tasting room
Who it is for Retail stores, restaurants and tasting rooms developing or refreshing a wine and spirits selection.
05 / OPERATIONS MANAGEMENT
Structuring and managing operations
I help organizations of varying size, structure and stage build and manage operations, drawing on experience across U.S. operations leadership, production management and organizational structuring.
Qualifications
- Director of US Operations at Verstill, building out U.S. operations for a growing startup and overseeing supply, procurement, research, development, compliance, operations, customer relations and organizational structuring
- Director of Operations at EmBracing Paws LLC (2024 – Present), a prosthetics and orthotics practice for pets
- Production Plant and Pilot Plant Manager at Endless West, running day-to-day alcohol manufacturing, leading production and management teams, building SOPs and training, and relocating a production plant across the country
- Wine Director at Eton Market in Birmingham, MI, where I built out the wine program and opened the store
- Lean Six Sigma Black Belt
- OSHA 30
How I can help
- Structuring operational responsibilities and workflows
- Managing day-to-day production operations
- Building SOPs and training for production teams
- Planning production scale-up or plant relocation
Who it is for Organizations of varying size, structure and stage looking to structure or manage operations.
START A CONVERSATION
Discuss a consulting project
Consulting in alcohol sales, production, consumer packaging, beverage curation and operations management.